A newly launched creative centre in Dubai hopes to significantly boost the future of fragrance design in the Middle East. Within Dubai Science Park, the Scent Dubai Creative Centre is the latest expansion of International Flavours and Fragrances Inc’s fragrance facility.
More than just a space for perfume creation, it will serve as a hub for innovation, offering educational programmes and inviting visitors to co-create bespoke scents alongside world-class experts and master perfumers.
Spanning 2,000 square metres, the centre fuses advanced innovation with the centuries-old tradition of Middle Eastern perfumery. In a region where scent is deeply tied to identity, memory and rituals, IFF’s investment sends a message about how the future of fragrance lies in this region.
“The Middle East is a key market for our global growth,” says Erik Fyrwald, chief executive of IFF, a French-founded perfume creation studio that has produced some of the world’s most popular scents. “We have been operating in Dubai for 15 years, so expanding our facilities in this very high-growth market where we already have expertise and experience was a natural decision.”
With the Middle Eastern fragrance market projected to reach $7.6 billion by 2034, this expansion is timely. But IFF’s move is about more than numbers; it’s about proximity to artistry and a deep cultural alignment.
This new creative epicentre offers clients direct access to world-class perfumers, semi-industrial production capabilities and a fully immersive perfumery art studio that fosters co-creation. “It is an attractive location to collaborate even more closely with our customers to deliver leading innovations in fine and consumer fragrance even faster,” Fyrwald adds.
The centre features several evaluation booths dedicated to a variety of scent categories – from fine fragrance to home, fabric and beauty care – each outfitted with the latest technologies for olfactory testing and development. A dedicated perfumery academy also supports the next generation of scent designers. The centre also integrates traditional Arab architecture, including a majlis, which will become a space for stories to be told through scent.
Few understand this storytelling process better than Jean-Christophe Herault, one of IFF’s leading perfumers. Known for his bold, expressive creations, Herault sees fragrance in the Middle East as a way of life. “The Middle East has a rich and storied tradition of fragrance that dates back centuries,” he says. “Fragrances here are not just about personal scent, they are also used in rituals and celebrations.”
Herault explains how visiting Dubai allows IFF perfumers to engage more deeply with local culture, resulting in scents that are culturally resonant. “Fragrances that resonate more deeply with the local audience and innovate in ways that are culturally relevant” are now within reach. But he admits that creativity does not come without challenges.
“One of the biggest challenges is balancing creativity with sustainability. Ensuring that our creations are innovative and sustainable requires ongoing research into alternative, eco-friendly ingredients.”
IFF’s Dubai space also connects seamlessly with its global creative network. The new art studio is a local expression of the brand’s Atelier du Parfumeur in Grasse, as well as its Shanghai studio, bringing together East and West in a single collaborative space. The centres act as creative hubs where perfumery artists from around the world can demonstrate their skills alongside regional talent. Many of the company’s master perfumers were in Dubai for the opening of the centre and are expected to visit the space regularly moving forward.
Veteran IFF master perfumer Pascal Gaurin, who has created perfumes including Giorgio Armani’s My Way and Tom Ford’s Amber Intrigue, likens scent creation to songwriting. “I design fragrance pretty much the same way you build a song,” he shares.
“A story, a memorable riff to get your attention in the first few seconds and a catchy chorus to remember.” For Gaurin, this new space is a blank canvas of sensory potential. “The fragrances I design are not about me… my name is not on the bottle. Brands come to me to access skills and a signature I acquired over 30 years and ask me to translate their story olfactively.”
Where does he find inspiration? “Daydreaming,” he says, “and new captive molecules developed at IFF”. He also highlights IFF’s natural division based in Grasse: “We have a new collection of incredible citruses … bringing a lot of added value to our existing palette.” Yet for all the innovation, Gaurin reminds us that true fragrance icons are not made overnight. “What makes a fragrance icon? Time is the ultimate judge.”
IFF’s Scent Dubai Creative Centre offers a vision of fragrance as a collaborative art form. “Perfumery is in our DNA,” says Fyrwald.
“We’ve played a significant role in many industry-leading innovations since our company was founded more than 135 years ago. That is what enables IFF to continue creating alongside our customers to bring products to market that meet consumers’ rapidly evolving needs, but also in a way that’s good for people and the planet.”
The view from The National
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20myZoi%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202021%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Syed%20Ali%2C%20Christian%20Buchholz%2C%20Shanawaz%20Rouf%2C%20Arsalan%20Siddiqui%2C%20Nabid%20Hassan%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2037%3Cbr%3E%3Cstrong%3EInvestment%3A%3C%2Fstrong%3E%20Initial%20undisclosed%20funding%20from%20SC%20Ventures%3B%20second%20round%20of%20funding%20totalling%20%2414%20million%20from%20a%20consortium%20of%20SBI%2C%20a%20Japanese%20VC%20firm%2C%20and%20SC%20Venture%3C%2Fp%3E%0A
COMPANY PROFILE
Name: Rain Management
Year started: 2017
Based: Bahrain
Employees: 100-120
Amount raised: $2.5m from BitMex Ventures and Blockwater. Another $6m raised from MEVP, Coinbase, Vision Ventures, CMT, Jimco and DIFC Fintech Fund
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Stage result
1. Jasper Philipsen (Bel) Alpecin-Fenix 4:42:34
2. Sam Bennett (Irl) Bora-Hansgrohe
3. Elia Viviani (Ita) Ineos Grenadiers
4. Dylan Groenewegen (Ned) BikeExchange-Jayco
5. Emils Liepins (Lat) Trek-Segafredo
6. Arnaud Demare (Fra) Groupama-FDJ
7. Max Kanter (Ger) Movistar Team
8. Olav Kooij (Ned) Jumbo-Visma
9. Tom Devriendt (Bel) Intermarché-Wanty-Gobert Matériaux
10. Pascal Ackermann (Ger) UAE Team Emirate
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Price, base / as tested Dh135,000
Engine 1.6L turbo
Gearbox Six speed automatic with manual and sports mode
Power 165hp @ 6,000rpm
Torque 240Nm @ 1,400rpm 0-100kph: 9.2 seconds
Top speed 420 kph (governed)
Fuel economy, combined 35.2L / 100km (est)
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Engine: 3.8-litre twin-turbo flat-six
Power: 650hp at 6,750rpm
Torque: 800Nm from 2,500-4,000rpm
Transmission: 8-speed dual-clutch auto
Fuel consumption: 11.12L/100km
Price: From Dh796,600
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Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)
Power: 333hp, 449hp, 680hp
Torque: 480Nm, 670Nm, 870Nm
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Transmission: 7-speed PDK auto or 6-speed manual
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The biog
Favourite hobby: I love to sing but I don’t get to sing as much nowadays sadly.
Favourite book: Anything by Sidney Sheldon.
Favourite movie: The Exorcist 2. It is a big thing in our family to sit around together and watch horror movies, I love watching them.
Favourite holiday destination: The favourite place I have been to is Florence, it is a beautiful city. My dream though has always been to visit Cyprus, I really want to go there.
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COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
What is 'Soft Power'?
Soft power was first mentioned in 1990 by former US Defence Secretary Joseph Nye.
He believed that there were alternative ways of cultivating support from other countries, instead of achieving goals using military strength.
Soft power is, at its root, the ability to convince other states to do what you want without force.
This is traditionally achieved by proving that you share morals and values.
SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
%3Cp%3E%3Cstrong%3EProcessor%3A%3C%2Fstrong%3E%20Apple%20M3%2C%208-core%20CPU%2C%20up%20to%2010-core%20CPU%2C%2016-core%20Neural%20Engine%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDisplay%3A%3C%2Fstrong%3E%2013.6-inch%20Liquid%20Retina%2C%202560%20x%201664%2C%20224ppi%2C%20500%20nits%2C%20True%20Tone%2C%20wide%20colour%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%208%2F16%2F24GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStorage%3A%3C%2Fstrong%3E%20256%2F512GB%20%2F%201%2F2TB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20Thunderbolt%203%2FUSB-4%20(2)%2C%203.5mm%20audio%2C%20Touch%20ID%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EConnectivity%3A%3C%2Fstrong%3E%20Wi-Fi%206E%2C%20Bluetooth%205.3%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%2052.6Wh%20lithium-polymer%2C%20up%20to%2018%20hours%2C%20MagSafe%20charging%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECamera%3A%3C%2Fstrong%3E%201080p%20FaceTime%20HD%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EVideo%3A%3C%2Fstrong%3E%20Support%20for%20Apple%20ProRes%2C%20HDR%20with%20Dolby%20Vision%2C%20HDR10%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAudio%3A%3C%2Fstrong%3E%204-speaker%20system%2C%20wide%20stereo%2C%20support%20for%20Dolby%20Atmos%2C%20Spatial%20Audio%20and%20dynamic%20head%20tracking%20(with%20AirPods)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EColours%3A%3C%2Fstrong%3E%20Midnight%2C%20silver%2C%20space%20grey%2C%20starlight%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%3C%2Fstrong%3E%20MacBook%20Air%2C%2030W%2F35W%20dual-port%2F70w%20power%20adapter%2C%20USB-C-to-MagSafe%20cable%2C%202%20Apple%20stickers%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh4%2C599%3C%2Fp%3E%0A
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What's in the deal?
Agreement aims to boost trade by £25.5bn a year in the long run, compared with a total of £42.6bn in 2024
India will slash levies on medical devices, machinery, cosmetics, soft drinks and lamb.
India will also cut automotive tariffs to 10% under a quota from over 100% currently.
Indian employees in the UK will receive three years exemption from social security payments
India expects 99% of exports to benefit from zero duty, raising opportunities for textiles, marine products, footwear and jewellery
THURSDAY'S FIXTURES
4pm Maratha Arabians v Northern Warriors
6.15pm Deccan Gladiators v Pune Devils
8.30pm Delhi Bulls v Bangla Tigers
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
SCORES IN BRIEF
New Zealand 153 and 56 for 1 in 22.4 overs at close
Pakistan 227
(Babar 62, Asad 43, Boult 4-54, De Grandhomme 2-30, Patel 2-64)
The five pillars of Islam
1. Fasting
2. Prayer
3. Hajj
4. Shahada
5. Zakat
EMERGENCY PHONE NUMBERS
Estijaba – 8001717 – number to call to request coronavirus testing
Ministry of Health and Prevention – 80011111
Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre
Emirates airline – 600555555
Etihad Airways – 600555666
Ambulance – 998
Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries
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4.35pm: Tilal Al Khalediah
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6.20pm: West Acre
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7.40pm: Straight No Chaser
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9.30pm: Forever Young
Specs
Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request
