Amazon is preparing to launch the first 27 internet satellites of its Project Kuiper constellation, marking a new phase of rivalry between two of the world’s richest men, Jeff Bezos and Elon Musk.
The launch, set to take place aboard a United Launch Alliance Atlas V rocket on April 9, will mark Amazon’s entry into the satellite broadband market, currently dominated by SpaceX’s Starlink.
While Starlink has already placed more than 8,000 satellites into orbit and serves more than 4.6 million people globally, Amazon’s long-awaited debut brings serious competition, backed by its $10 billion investment and the power of its global logistics, e-commerce and cloud services ecosystem.
Kuiper’s game plan: leverage Amazon’s empire
Analysts say Kuiper is not aiming to beat Starlink at its own game.
“Amazon doesn’t need to compete with Starlink head-on to win,” said Sahith Madara, founder of advisory company Bumi & Space. “Its real advantage lies in integration – leveraging its e-commerce platform AWS (Amazon Web Services) and logistics network to create bundled services that serve consumers and enterprises.”
Mr Madara said that Amazon has a track record of entering mature markets and still managing to dominate.
“Kuiper could mean seamless connectivity for AWS-powered infrastructure, or bundling Kuiper access with Prime in underserved regions,” he said. “Rather than chasing mass consumer markets immediately, Kuiper can focus on enterprise, government and IoT sectors – areas where Amazon already has deep reach.”
Kuiper has already signed launch agreements with three major rocket providers, including United Launch Alliance, Blue Origin and Arianespace, and aims to deploy more than 3,200 satellites in low Earth orbit over the next six years.
It has also announced plans to manufacture user terminals in-house to help drive down costs and scale quickly.
Dr Sarath Raj, director of the satellite ground station at Amity University Dubai, said this strategy could allow Kuiper to edge into markets that Starlink has yet to fully dominate.
“Kuiper can differentiate itself by focusing on enterprise and government contracts, expanding into developing nations, enhancing maritime and aviation connectivity and leveraging AWS for 5G and IoT integration,” said Dr Raj. “Starlink has struggled to secure government contracts beyond the US, but Kuiper is able to pursue international agreements with defence departments, airlines and enterprises.”
He said that Eutelsat OneWeb, through partnerships with the UK government and India’s Bharti Airtel, has been able to establish footholds in regions where governments seek alternatives to Starlink.
“Kuiper can ally with countries like Indonesia or Brazil by offering low rates and cloud-based educational services – something Starlink may not be prioritising,” he said.
Developing world is key
The developing world is emerging as a key arena for the satellite internet race. Both Dr Raj and Mr Madara said that emerging economies will largely shape the success of both Starlink and Kuiper.
“Emerging economies will be the pivotal actors for Starlink and Kuiper – they hold the bulk of the untapped users,” said Mr Madara. “But gaining traction there means navigating local demands. Many countries insist on local partnerships, infrastructure investment or regulatory concessions before opening their markets.”
India only approved Starlink after it partnered with domestic telecoms, while South Africa has required foreign operators to include 30 per cent local ownership in their operations. “And China, of course, is building its own constellation while keeping foreign systems out,” he said.
Dr Raj said that local politics and national security will also play a significant role. “India’s Reliance Jio and Bharti Airtel (via Eutelsat OneWeb) are introducing local satellite services, and it is challenging for foreign players to compete,” he said. “SpaceX has been excluded in China, and government-backed companies like China SatNet have thrived as a consequence. Amazon may have to face similar barriers.”
Demand in the market
While SpaceX is dominating the satellite internet business, Mr Madara said he believes there is still space in the market.
“The global demand is so massive but only a few companies have the deep pockets and staying power to go truly global,” he said. OneWeb, for example, merged with Eutelsat in 2023 to compete with giants like Starlink.
Dr Raj echoed Mr Madara’s thoughts on the market. “Despite multiple players including Starlink, OneWeb, Viasat, and soon Kuiper, the market is unlikely to consolidate into a monopoly,” he said. “Rather, a duopoly or an oligopoly in which companies dominate different markets and bases of consumers may arise.”
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Price, base / as tested: Dh48,000
Engine: 2.4-litre four-cylinder
Power: 136hp @ 1,600rpm
Torque: 360Nm @ 1,600 rpm
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RedCrow Intelligence Company Profile
Started: 2016
Founders: Hussein Nasser Eddin, Laila Akel, Tayeb Akel
Based: Ramallah, Palestine
Sector: Technology, Security
# of staff: 13
Investment: $745,000
Investors: Palestine’s Ibtikar Fund, Abu Dhabi’s Gothams and angel investors
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FIXTURES
Saturday, November 3
Japan v New Zealand
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England v New Zealand
Wales v Australia
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Saturday, November 17
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Mohammed bin Zayed Majlis
if you go
The flights Fly Dubai, Air Arabia, Emirates, Etihad, and Royal Jordanian all offer direct, three-and-a-half-hour flights from the UAE to the Jordanian capital Amman. Alternatively, from June Fly Dubai will offer a new direct service from Dubai to Aqaba in the south of the country. See the airlines’ respective sites for varying prices or search on reliable price-comparison site Skyscanner.
The trip
Jamie Lafferty was a guest of the Jordan Tourist Board. For more information on adventure tourism in Jordan see Visit Jordan. A number of new and established tour companies offer the chance to go caving, rock-climbing, canyoning, and mountaineering in Jordan. Prices vary depending on how many activities you want to do and how many days you plan to stay in the country. Among the leaders are Terhaal, who offer a two-day canyoning trip from Dh845 per person. If you really want to push your limits, contact the Stronger Team. For a more trek-focused trip, KE Adventure offers an eight-day trip from Dh5,300 per person.
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The specs
Engine: 4.0-litre flat-six
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
The biog
Place of birth: Kalba
Family: Mother of eight children and has 10 grandchildren
Favourite traditional dish: Al Harees, a slow cooked porridge-like dish made from boiled cracked or coarsely ground wheat mixed with meat or chicken
Favourite book: My early life by Sheikh Dr Sultan bin Muhammad Al Qasimi, the Ruler of Sharjah
Favourite quote: By Sheikh Zayed, the UAE's Founding Father, “Those who have no past will have no present or future.”
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England
Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham Hotspur
Italy
AC Milan, Inter Milan, Juventus
Spain
Atletico Madrid, Barcelona, Real Madrid
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• Invest in the resilience of military space systems.
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How to vote
Canadians living in the UAE can register to vote online and be added to the International Register of Electors.
They'll then be sent a special ballot voting kit by mail either to their address, the Consulate General of Canada to the UAE in Dubai or The Embassy of Canada in Abu Dhabi
Registered voters mark the ballot with their choice and must send it back by 6pm Eastern time on October 21 (2am next Friday)
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Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
UNSC Elections 2022-23
Seats open:
- Two for Africa Group
- One for Asia-Pacific Group (traditionally Arab state or Tunisia)
- One for Latin America and Caribbean Group
- One for Eastern Europe Group
Countries so far running:
The Facility’s Versatility
Between the start of the 2020 IPL on September 20, and the end of the Pakistan Super League this coming Thursday, the Zayed Cricket Stadium has had an unprecedented amount of traffic.
Never before has a ground in this country – or perhaps anywhere in the world – had such a volume of major-match cricket.
And yet scoring has remained high, and Abu Dhabi has seen some classic encounters in every format of the game.
October 18, IPL, Kolkata Knight Riders tied with Sunrisers Hyderabad
The two playoff-chasing sides put on 163 apiece, before Kolkata went on to win the Super Over
January 8, ODI, UAE beat Ireland by six wickets
A century by CP Rizwan underpinned one of UAE’s greatest ever wins, as they chased 270 to win with an over to spare
February 6, T10, Northern Warriors beat Delhi Bulls by eight wickets
The final of the T10 was chiefly memorable for a ferocious over of fast bowling from Fidel Edwards to Nicholas Pooran
March 14, Test, Afghanistan beat Zimbabwe by six wickets
Eleven wickets for Rashid Khan, 1,305 runs scored in five days, and a last session finish
June 17, PSL, Islamabad United beat Peshawar Zalmi by 15 runs
Usman Khawaja scored a hundred as Islamabad posted the highest score ever by a Pakistan team in T20 cricket
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