The UAE's gaming industry is growing as more professionals arrive to join the workforce. Antonie Robertson / The National
The UAE's gaming industry is growing as more professionals arrive to join the workforce. Antonie Robertson / The National
The UAE's gaming industry is growing as more professionals arrive to join the workforce. Antonie Robertson / The National
The UAE's gaming industry is growing as more professionals arrive to join the workforce. Antonie Robertson / The National

The recruitment drive taking UAE gaming industry to a higher level as east Europeans get connected


Faisal Al Zaabi
  • English
  • Arabic

Mission Hire, a recruitment agency with offices in Dubai, Latvia and Poland is helping connect professionals with gaming companies, and the UAE is proving to be a popular destination.

Recruiting for video game studios is never straightforward. Unlike other industries, where education and experience are usually enough, in gaming it is important for a new hire to not only be professionally capable but also understand the project on several levels.

Marina Mendeleva, the company's founder and chief executive, moved to Dubai in 2022 to oversee recruitment efforts in the country, which she says has been growing steadily for the past five years. “A lot of companies are setting up their gaming studios in the UAE because the government supports the gaming industry’s development,” she says.

Gaming in the Middle East is a big deal, with the region having the second most number of gamers at 559 million, behind Asia-Pacific which has 1.8 billion gamers, according to industry tracker Newzoo. Last year, the first Esports World Cup took place in Saudi Arabia, lasting eight weeks as gamers competed in 22 different tournaments.

Mission Hire's Ceo Maria Mendeleva speaks at Startups conference. Photo: Mission Hire
Mission Hire's Ceo Maria Mendeleva speaks at Startups conference. Photo: Mission Hire

Mendeleva, who is from Belarus, says more and more gaming professionals from Eastern Europe are moving to the UAE and joining local companies and their workforce. Countries such as Poland, Cyprus and Ukraine have seen global success in their gaming sectors as titles like World of Tanks, Cyberpunk 2077 and S.T.A.L.K.E.R. become popular.

When it comes to matching gaming companies with potential employees, Mendeleva says she and her team conduct interviews with the studio that posts the listing first to try to find out what they are like and what type of person they seek to employ that would be best for them.

“It’s not just sending over a CV,” she says. “You can expect to receive a lot of information about the candidates and their specific experiences, which would match with the game you’re working on.”

Recruiting from Eastern Europe does have its challenges though, as some new hires have a preconceived notion that they would immediately step into luxurious lifestyles. Mendeleva says that they try to educate beforehand about the country and its rules.

“Not all of them have been in the UAE before and there are myths about budgets. Some even expect a limousine waiting for them,” she says.

There are approximately 559 million gamers in the Middle East. Photo: Christopher Pike / The National
There are approximately 559 million gamers in the Middle East. Photo: Christopher Pike / The National

The gaming sector has specialists uniquely skilled for certain roles. When companies look to hire them, Mendeleva emphasises the importance of casting a wide net rather than limiting options with overly specific job listings.

“There are more people who actually have what we need in terms of the expertise, and the trick is actually to use the right strategy to find these people,” she adds.

Much like the rise of gaming, artificial intelligence is also on the up. She says that AI hasn't hurt the recruiting process, but rather introduced new jobs to the market. “The technology helps produce much more content for games. The trend that I see is that we hire more, not computer graphic artists, but more prompt engineers or art managers,” she says.

For professionals from Eastern Europe who want to work in the UAE, Mendeleva says she often doesn’t need to convince them or sell the idea but rather focuses on selling them on specific projects and whether or not it suits their personalities.

“You need to believe in the game, you need to like the game, you need to believe in the opportunity that lies behind the offer, and then relocation isn't a problem.”

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Rating: 4.5/5

WOMAN AND CHILD

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Starring: Parinaz Izadyar, Payman Maadi

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The specs: 2018 Peugeot 5008

Price, base / as tested: Dh99,900 / Dh134,900

Engine: 1.6-litre turbocharged four-cylinder

Transmission: Six-speed automatic

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Torque: 240Nm @ 1,400rpm

Fuel economy, combined: 5.8L / 100km

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• Supports military aid for Ukraine, unlike other eurosceptic leaders, but he will oppose its membership in western alliances.

• A nationalist, his campaign slogan was Poland First. "Let's help others, but let's take care of our own citizens first," he said on social media in April.

• Cultivates tough-guy image, posting videos of himself at shooting ranges and in boxing rings.

• Met Donald Trump at the White House and received his backing.

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May 9, v Malaysia
May 10, v Qatar
May 13, v Malaysia
May 15, v Qatar
May 18 and 19, semi-finals
May 20, final

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Milestones on the road to union

1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.

August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.

December 9: UAE joins the United Nations.

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Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

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UK's plans to cut net migration

Under the UK government’s proposals, migrants will have to spend 10 years in the UK before being able to apply for citizenship.

Skilled worker visas will require a university degree, and there will be tighter restrictions on recruitment for jobs with skills shortages.

But what are described as "high-contributing" individuals such as doctors and nurses could be fast-tracked through the system.

Language requirements will be increased for all immigration routes to ensure a higher level of English.

Rules will also be laid out for adult dependants, meaning they will have to demonstrate a basic understanding of the language.

The plans also call for stricter tests for colleges and universities offering places to foreign students and a reduction in the time graduates can remain in the UK after their studies from two years to 18 months.

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South Africa 66 (Tries: De Allende, Nkosi, Reinach (3), Gelant, Steyn, Brits, Willemse; Cons: Jantjies 8) 

Canada 7 (Tries: Heaton; Cons: Nelson)

In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

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0-100kmh 2.3 seconds

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Updated: January 20, 2025, 7:40 AM`